There are only three marketing strategies needed to grow a business: (1) Increase the number of customers (2) Increase the average transaction amount, and (3) Increase the frequency of repurchase. Every marketing strategy should be measured by it’s ability to directly impact and improve upon each of these three factors. Increasing only one factor will produce linear business growth. Increasing all three factors will produce geometric business growth.

Sebagian dari anda pasti tidak asing dengan Joko Susilo. Ya.. memang beliau sudah begitu pakar dalam bidang bisnis online (khususnya bisnis informasi). Langsung saja disini saya ingin ikutan mengenalkan juga program baru yang akan dilounch pada 28 Juli 2010 Hari ini Bapak Joko mencoba torehkan lagi hari bersejarah buat dirinya karena ada karya penting yang bisa beliau persembahkan untuk kita. Sejak tahun 2001, sepuluh bulan setelah Pak Joko memutuskan berbisnis di internet, dan sekarang sudah [...]

“I don’t have time to market.” It’s a common complaint from self-employed professionals. When you are the only one who can serve the clients, manage the business, and perform all the sales and marketing functions, time becomes the most precious commodity you have. How can you find time for marketing with so many other important priorities? There are many time management techniques at your disposal, of course. You can defer tasks or delegate them, chunk [...]

Can we over communicate with clients and customers? My short answer is yes. We used to have to worry about the number of emails that we sent out to ensure that didn’t bombard those interested in our products or services to the point that they would unsubscribe. We tried to measure how much is too much and how often did our subscribers want to hear from us. Now, while this is still something we all [...]

Benjamin Barber, an eminent sociologist, once said, “I don’t divide the world into the weak and the strong, or the successes and the failures… I divide the world into the learners and nonlearners.” What on earth would make someone a nonlearner? Everyone is born with an intense drive to learn. Infants stretch their skills daily. Not just ordinary skills, but the most difficult tasks of a lifetime, like learning to walk and talk. They never [...]

Traffic is the only parameter which is used to determine the success and popularity of any blog. The first great blogging tip for profit. If a blog has very high regular traffic, then there is no doubt that it is booming and is very popular with its visitors. It is very vital to understand that advertisers flock for placing their ads on blogs with high traffic, and they do not mind to paying as high [...]

For years we have been told and we tell our children “You can be anything you want to be.” We have believed that if we work hard enough for something we can attain it. That has been part of the American Dream. Unfortunately it is just not true and we do ourselves and our children a great disservice by by believing and saying it. A simple and obvious example is that I can not be [...]